Under Armour’s UA 360 is a daily, social-first workout series where fitness
influencers help turn your New Year’s resolutions into long-term goals.

New episodes launched every day for four and a half weeks on IGTV and YouTube, covering a
wide-range of fitness, health and wellness methodology, including: strength, cardio and nutrition.

The Results

8.3M+ Views on YouTube
400K+ Total views on IGTV
80% Episode Watch Through Rate