With new competitors arising and dominating the luxury fashion space, Gilt.com had been left in the dust, almost.
We created :15 and :30 TVCs that aired on Bravo during Project Runway
and The Real Housewives that got viewers excited to ‘get back in the
fashion game’. We embraced the thrill of winning that designer bag
during the last few seconds of a flash sale by turning the set into a
luxurious carnival setting.