Rodan + Fields Spotless
THE ASK: Rodan + Fields’ Spotless Regimen was created for teens suffering with acne, containing patented BP02 technology that kills acne bacteria from Day 1. R+F’s ask was to relaunch and rebrand Spotless with an authentic and relatable approach across a variety of social platforms and website.
THE WORK: We repositioned and rebranded Spotless to resonate with a teen audience while remaining authentic, informative and on brand. We casted real teens with real acne to be the stars of our ‘Face Up’ campaign which focuses on embracing your breakouts and not letting your skin effect your confidence. We partnered with illustrator and social influencer Donna Adi to bring the campaign to life.
THE RESULTS: 133% higher engagement rate than Proactive.
888.2k+ Giphy sticker views.
Photography by Brayden Olson
Giphy Stickers
To have our audience participate in the Face Up campaign, we created a custom Giphy Sticker pack available for all to use on Instagram.
Graphic Assets
We created a variety of graphic assets to live across Instagram, Facebook, Pinterest and Twitter. We designed quote cards, product reviews and before + after templates to showcase the real results of the Spotless two-step regimen.
