LANEIGE

LENEIGE Summer 18' Lip Mask launch

Beloved Korean beauty brand Laneige approached us to introduce four new shades of their cult classic Lip Sleeping Masks to the U.S. market.
Already established and highly regarded in Korea, Laneige aimed to broaden its appeal to U.S. consumers.

We developed a brand aesthetic that mirrored the products' characteristics through the use of vibrant colors, playful stop-motion, and illustrative elements, bringing the products to life. We highlighted the key ingredients of each lip mask—Berry, Vanilla, Orange, and Apple—emphasizing an ingredient-focused narrative that resonated with customers. This encompassed both evergreen and product-specific content, ensuring a cohesive and engaging presence across all social channels.

Photography by Josh Dickinson
Illustrations by Jiwon Yoon