LENEIGE Summer 18' Lip Mask launch
Illustrations by Jiwon Yoon
THE ASK: Laneige is one of South Korea’s leading beauty and cosmetics companies, looking
for a refined social identify, social strategy and creative development for evergreen and product specific content.
THE WORK: We refined their visual identity on social and produced a suite of social assets for
their social channels. Over the course of 2018, we produced photo shoots that focus on Laneige’s new
product launches while also optimizing top performing content series.